The evolution of digital marketing and trends for the future w/ John Readman
Digital Transformation & Leadership with Danny Levy
00:00
Do Direct Mailers Really Work?
We're so now ingrained in this digital world that actually being outside of it, having something to touch and feel look through as is quite powerful. But what nit mit g, you might see the same ad 50 times before you finally click on it,. And it's like, did they all bid that? Help nudge you ye ay... i think it doesn't take a genius to articulate that story. It does unlock a lot of scale, because suddenly you're getting people further up the funnel, and then you're not fighting over the bottom of the funnel. The people who do it properly do scale a lot faster.
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