The Power of Celebrity in Business

Until now, the SpaceX and Tesla stuff, you know, it's just like, well, this guy really does have a vision and he really can do it. But then it starts coming out. So I mean, there's this extraordinary moment in 2016 about a company called SolarCity. And he's trying to basically have a multi-billion acquisition of SolarCity. He suddenly starts talking in August the 9th. This is an interesting thing for how he uses his celebrity as part of a business strategy,. It's also just like, oh, wait. That's a bit Theranos, isn't it?

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