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The Creator Economy

Ray Edwards Show

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Building a Second Brain

Great sales copy is not written, it is assembled. Dan Kennedy invented the term 'power points' to describe a set of building blocks that can be combined into new ideas. The idea has worked well for me because i have used blocks of my own copy that i wrote for other clients. I can write copy very fast because i assemble a lot of it. That takes time to build up tha library.

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