Ray Edwards Show cover image

The Creator Economy

Ray Edwards Show

00:00

Building a Second Brain

Great sales copy is not written, it is assembled. Dan Kennedy invented the term 'power points' to describe a set of building blocks that can be combined into new ideas. The idea has worked well for me because i have used blocks of my own copy that i wrote for other clients. I can write copy very fast because i assemble a lot of it. That takes time to build up tha library.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app