Tim Stock 'Understand subcultures to understand the future'
The New Abnormal
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Is There a New Language That's Coming to Replace It?
Culture mapping is about understanding and making sense of the world via inquiry, evidence and rationality. It's a very sort of like Wittgenstein type approach, I think that angle of sort of understanding and makingsense of the world has an interesting side to it. But meanwhile, just in terms of the culture mapping side of things and just to focus on that as we go through this, because it's such a fascinating take on things that you have to him. So just perhaps just take us through some of your thinking.
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