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EP 124 | Srikrishnan Ganesa (Rocketlane) - How revisiting your target market can help accelerate growth.

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On Boarding

On boarding is by far one of the biggest and most impactful things you can do when it comes to combatin turn. It's not only about providing a product, but enabling our customers to find value from us as a company. So we really focused on elaboration of play books which can include your project plan including internal and external documents. Internal tasks are still visible to the customer eta cetera that makes them feel like they're part of something bigger than just their own personal life. The soft were really shines when you use generic project tools or spread sheets to collaborate with the customer. Once you invite the customer into, let's say, a trello board or a asana

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