The Rise of Gatorade: From Lab to Legend

This chapter chronicles the origins and evolution of Gatorade, starting from its creation to address hydration issues faced by football players. It reveals key moments that bolstered Gatorade's popularity, including a pivotal Orange Bowl reference, celebrity endorsements, and aggressive marketing strategies. The narrative also discusses Gatorade's acquisition by major companies, emphasizing its cultural impact and the challenges of competing in the sports drink market.