The State of Chinese Tech in Africa With Benjamin Dada
The China in Africa Podcast
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Analyzing the Failure of Let's Chat in the African Market
The chapter explores the reasons behind the failure of the messaging app 'Let's Chat' by ByteDance in Africa, citing issues like user engagement targets, market saturation, and lack of strategic partnerships. It contrasts this failure with the success of Transon and TikTok in the African tech market, discussing strategies, user engagement, and regulatory challenges faced by these platforms.
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