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22. Why Do We Buy Things We’ll Never Use?

No Stupid Questions

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Aspirational Consumerism: Quinoa and Other Unused Goods

This chapter explores the concept of aspirational consumerism through the lens of quinoa and other frequently neglected purchases, revealing the contrasts between intent and reality in our buying habits. With humor and personal anecdotes, the speakers discuss the psychological motivations behind such purchases and how they reflect our desired identities and societal norms. The conversation also touches on the challenges of maintaining personal commitments and the broader implications of these behaviors in relation to social media and mental health.

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