How to Build Out Our Engineering Management Discipline

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Communication is so hard in the company. The natural thing to do and did try to do at this point in time was, okay, we got to improve our communication. At Microsoft, when they encountered this problem a decade or two earlier, they invented the program management role. There are not enough unicorn people out there who are 10x developers and also unbelievable sort of communicators. And so we'll just hire communication mouthpieces for the 10x developers. We can recruit these four sigma IQ engineer type people, typically terrible communicators. That way they'll have communication associated with what they're doing.

So, how DID an online book retailer end up building the infrastructure layer that powers the entire internet? (Or at least 39% of it, per latest market share data.) While many myths, legends, and some downright falsehoods exist, the real answer to that question deserves a full Acquired episode of its very own. So here it is: the story of Amazon Web Services. Who’s got the truth? Tune in and find out. :)

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