5min chapter

The Speaking Club: Mastering the Art of Public Speaking cover image

[Insights] on Making Complex Ideas Simple, Relatable and Engaging - 237

The Speaking Club: Mastering the Art of Public Speaking

CHAPTER

Using Canver to Create an Inphographic

i noticed the bill coming in every month for paper cups that was costing us, on average, about 550 quid a month. i thought what might work better in getting them to buy into the change was to lead with some other statistics first and make a story round the message. So i created this inphographic, and i called it, protecting our planet in our own little way. The best speakers and communicators create stories out of data. Case studies and examples are another way to make the data interesting and compelling at the same time. If you can't use a case study or an example, is a thing that you can use is a vivid metaphor or an analogy.

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