When you say cultural barriers, what are some of the cultural barriers that you're talking about? Are you talking about, hey, we're in a different time zone, we have different. So I don't want people to get wrapped around the point that hey, it's a different culture so therefore that's this big barrier that we gotta overcome. That barrier exists everywhere. There's a cultural difference between that is in each one of these organizations. It can happen between Milwaukee and New York City. Totally.