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Crypto Evolution: 2023 to 2024
This chapter offers a comprehensive overview of the significant advancements in the cryptocurrency landscape from 2023 to early 2024, highlighting the transition from a bear market to a renewed atmosphere of optimism and innovation. It discusses the growth of active crypto addresses, the importance of measuring user engagement, and the emerging global market dynamics, particularly focusing on mobile wallet adoption in developing countries. Additionally, the chapter reflects on the unique challenges of crypto adoption, while recognizing the substantial business opportunities in converting dormant users into active participants.