What is the secret to growing a brand? Suresh Raj, the Global Chief Growth Officer at Vice Media Group’s creative agency Virtue Worldwide, suggests that keeping a thumb on the pulse of the culture is essential for a company’s growth. Tune in to hear how his incredible “boy band” background has prepared him for his current role and for some advice on how to pitch ideas to clients.
Tune in to learn:
- About Suresh’s experience in the music industry (2:10)
- About Virtue Worldwide and what Suresh’s role is there (11:50)
- Suresh’s approach to storytelling (21:55)
- Suresh’s thoughts about the importance of diversity (38:45)
Mentions:
Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
This episode is brought to you by Lightricks.
LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.
Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.
Try it today at ltx.studio
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
