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Ep38: Be Analytics-Led not Data-Driven; w/ Mark Stouse Founder & CEO @ Proof Analytics — Product Market Fit podcast

Product Market Fit

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Introduction

Mark Stus is founder and CEO of Proof Analytics, a platform to help go-to-market teams make better decisions about their business. Mark talks about the different roles that data plays in an organization and why most companies get it wrong. He also discusses his fascinating journey from CMO at Fortune 100s like Honeywell and BMC to startup founder.

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