It Worked: Buying an Ecom Business to Gain Freedom
Acquiring Minds
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How to Increase Sales on Amazon
I think spending more money on advertising drove up sales. Like there's no question about that. And I sacrificed a little bit of that margin in the beginning to grow the business because I just wanted to capture more market share. It was probably ego driven on some level, but it worked. The way we're doing it allows that top line revenue number to get a lot bigger.
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