How Strategists Work In One Of The World's Most Effective Advertising Agencies - Victor Stroe, Leo Burnett (Effie Index Series)
Sweathead, A Strategy Podcast
The Cruciality Paradox of Strategy
The average age in advertising departments is around 35-40. 70% of our briefs are targeted in the generation. The decision makers from clients are a bit disconnected from this gen-set, which is completely different. How can you do it without planners? I don't see how we can do it because you are not there.
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