The Cruciality Paradox of Strategy

Victor Stroe is Associate Director and Head of Strategy at Leo Burnett in Bucharest, Romania. His office was ranked the eleventh most effective in the world according to the 2022 Effie Index). Romania has a prolific and competitive advertising industry–it's just not that internationally known.

In this episode, we discuss Leo Burnett's mindset and culture, what helps the agency win so many awards, and how strategists fit in.

You can find Victor here: https://www.linkedin.com/in/victor-stroe-5511979/

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