What story should you tell?

What makes you a great storyteller and communicator? How do you get your story across while keeping your audience’s interest and speaking to what they want to hear from you?

Joining me for this conversation is Karen Eber.

Karen Eber is an international consultant, author, and keynote speaker. Her talk on TED.com: How your brain responds to stories – and why they’re crucial for leaders, has almost 2 million views.

As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies reimagine and evolve how they build leaders and teams, transform culture, and tell stories. Karen works with Fortune 500 companies and universities like General Electric, Microsoft, Facebook, Kate Spade, MIT and London School of Business.

She has inspired many through her articles published in Fast Company. Karen has 20+ years of experience and has been a Head of Culture, Chief Learning Officer and Head of Leadership Development at General Electric and Deloitte. She is a four-time American Training and Development winner. She is writing a book on storytelling, to be published with HarperCollins in 2023.

Karen gives listeners actionable tips on:

[2:10] Is there a stigma around the word ‘story’?
[3:50] The difference between telling a story and presenting information, and Karen’s Five Factory Settings of the brain
[11:10] Our goals when telling stories
[13:05] How to tell stories without creating assumptions
[16:25] Why your stories can’t be all about you
[25:30] The ‘lazy brain’ of storytelling
[26:40] Karen’s book review

Resources mentioned in this episode:

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