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23min chapter
#758 - The Secret Weapon to Pricing Power
Tropical MBA: Entrepreneurship & Founder Lifestyle
Leveraging Cornered Resources for Pricing Power in Business
The chapter explores the concept of cornered resources as a means for businesses to establish pricing power by leveraging unique assets such as patents, talent, or specialized expertise. Examples like Pixar's talent pool and Rick Beato's access to stem tracks are discussed to illustrate how corner resources can create a sustainable competitive edge. Additionally, the chapter highlights the importance of distribution strategies, focusing on one channel before expanding, and utilizing network effects and counter positioning to differentiate from competitors.
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