3min chapter

The So What from BCG cover image

How to Run Your Company to Thrive in 2050

The So What from BCG

CHAPTER

The Six Elements of Digital Transformation

As a whole, everything consumer facing is more rapidly evolving. I think the direct pressure coming from your customers and from the end customers makes it so that companies need to react more. If you don't have that consumer pressure, how do you then persuade stakeholders, workers, whoever, that we need to go on this digital transformation journey? Absolutely. And as we've been hammering, as you said, this is all about a lot of hard work and a lot of uncomfortable changes.

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