OKRs for Strategic, Outcome-Based Planning by The New York Times PM
The Product Podcast
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Can You Measure Your Key Results?
Can we actually measure each key result? Ah, it can be very common to get excited about measuring this using a really obscure metric. If you can't measure it at the start of the quarter, then change the key result. A good way kind of put a control on this is to add another key result to ensure that the overall results are positive.
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