The Cult of Apple
Sounds Like A Cult
The Cult of Apple
The cult of Apple can mean so many things. In part, it's a compliment because their marketing is fier. And as a company, they've really captured the zeitgeist in a transcendent cult-followed way. But then again, Apple is ultimately this massive profit-driven tech company. When a quote unquote community of geniuses like that gains so much power over its employees and the culture at large, all of society, that's risky business.
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