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Q&A: Ergogenic Effect of Music, Testosterone Replacement, and Misinformation in Fitness

The Stronger By Science Podcast

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The Media Dynamic of Message Outweighs Counter Messages

For a lot of niche things that either don't have much evidence supporting them or are like pretty contradicted by the evidence in most contexts, the people pushing those ideas forward push those ideas forward with a level of frequency and regularity. And so that is just like a media dynamic that makes those ideas become more appealing to people who initially found a little appeal in them in the first place.

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