Can Leadership Decisions Affect Sales and Marketing Alignment?

Thomas Young is the owner and CEO of Intuitive Websites, as well as a Vistage speaker and published author of several books.

With 25 years of experience in driving business initiatives, often centered around marketing and sales, Thomas truly has his finger on the pulse when it comes to conflict and alignment between sales and marketing.

In this episode, we explore this conflict more in depth, with an additional dimension of technology and digitalization. We discuss the impact of digital technology and Covid on sales and marketing strategies, how brands are adapting their digital strategies to keep up, and what to do about leadership approaches that negatively impact alignment.


Links & mentions:

• strategy-business.com/article/Fender-hits-the-right-notes
• tom@intuitivewebsites.com