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#152: Paddy Galloway – The most sought-after YouTube consultant on the planet
Creator Science
How to Create a Great Idea
The biggest thing for me is establishing a criteria of what that idea is. I like to look at an idea and just put it through this sort of like lens of saying, does my core like this? Does it also appeal to a new audience and a casual audience? Because all too often I see people that just panders to the core. And what happens then is you just end up making videos that just get as many views as your core or not really in a good growth stage.
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