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The Dark Money Behind Mother's Day
Cautionary Tales with Tim Harford
The Importance of Mother's Day
Anna Marie Jarvis' mother wanted a Mother's Day for veterans of the Civil War. The florists didn't want to be seen as the driving force behind Mother's Day, so they quietly sponsored newspaper columns telling her story. Let's all say thank you to Mum that made it so ubiquitous and therefore so lucrative. Other women had tried to promote her Mother's Day before her but Anna Marie Jarvis sealed the deal.
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