What Is Born Primitive?

The workout apparel brand started in the garage a little over eight years ago. It was just after a failed business attempt by me. I pivoted and said, let's try this again, double down and bootstrap the whole thing. We were literally just going to crossfit events selling t-shirts from a card table pretty much. And at the four year mark, it had taken over the entire house,. boxes everywhere, filling up every guest bedroom, the garage was a nightmare. Now we are, you know, eight and a half years in, we got 65 employees, we have like four warehouses, we're building a 50,000 square foot right down the road.

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