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6min chapter
How to Build A World-Class Distribution Engine
Marketing Against The Grain
What's the Same?
Eta: If we had to build a similar scale of demand engine to day, what would be the same and what would be different? Nalde: I think the same is still that notion of value creation before value extraction. Eta: We created a category in the early days of hopspot called inbound marketing. And we always wanted this to be a transformational business versus a better mouse trap business.
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