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How to Become Famous with Cass Sunstein

Thinkers & Ideas

CHAPTER

The Dynamics of Fame and Success

This chapter explores the social factors that contribute to fame and success, discussing how informational and reputational cascades play a pivotal role in shaping public opinion and propelling individuals and products to popularity. It delves into the fragility of these cascades, the impact of social pressures and group interactions on individual choices, and the significance of network effects in driving trends and fandom. The conversation also touches on the challenges of manipulating mechanisms leading to fame, highlighting the unpredictability of success in a power law distribution and the influence of cultural zeitgeist in determining fame and success in various fields.

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