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120 - Switching from Sales-Led to Product-Led Growth | Dave Rigotti

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The Biggest Challenges for a Product Marketing Company

You need to have some conviction about what you're ing. It's going to require, like, ou know, your product team and your engineering team. You need to bilp features to support a product ed ind of movement. If people can't put in their credit card, or they can't kind of self on board, or asked for itr, or used the product, tan, i it's not a good motion. Im ne to have those things. In the beginning, i have a ned hav conviction about that. That's the right thing for your company as ifi. And so it's a heavy, it's aheavy lift.

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