The Create Unknown cover image

We Respond to Our Zoomer Critics

The Create Unknown

The Brain Goes Hiding, and We Just Won't Listen

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There's a bunch of research on this as well that, gosh, I read recently and I'm not going to be able to pair it very well. But the research suggests that when someone is presented with information that contradicts their belief, they quadrupled down on their initial belief rather than change it. Even if the new information is like indisputably right and they are wrong with what they believed. It doesn't matter. They still are like, no, and we just won't listen. So it's just something that human beings do. Sometimes it's more fun and interesting to believe and commit something crazy. sometimes it's you really just plain believe it."

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