How to measure product-market fit with the REV model — Artem Kroupenev
In Depth
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The Importance of Product Market Fit
Go to market is really about clarity and playbooks on the customer journey to buy and scale as well as very very good predictability in terms of your go to market engine. Once you are able to get close to their projections you can say that you've achieved go to market fit. You don't have to create a new set of metrics for go to market fits but again what matters is can you get to a point where they're very predictable right where your forecast essentially matches your plan.
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