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4min chapter
How To Present An Ordinary Product As Extraordinary
Dan Kennedy's Magnetic Marketing Podcast
Introduction
Rick Sessary is the man behind infomercials and direct response marketing. He has worked with OxyClean, Sonicare, George Foreman Grill among other brands. Rick explains how he gets celebrity endorsements for his products. Dan Kennedy: The legend of Dan Kennedy should be ignored at your own peril.
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