Ark Invest: The Next Generation of Asset Management

Janice Tupelo and her family decided to remain a family office instead of building out, which was our original plan. Ark Invest is the equivalent of an open source, research ecosystem, patterned after open source software. I never dreamed in 2012 that Twitter would be the social network that was the best suited for this. Back then it was tweens, teen celebrities, and I thought it would be LinkedIn or something else. But Twitter was it and has been really important to us.