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Audrey Arbeeny: Branding with Sound

Guy Kawasaki's Remarkable People

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Do You Know Who Has Good Sound Branding?

House composers are on staff, mainly because we've done some of the largest brands in the world. We often get them before they're even going to market. Theyare branding composers so when they write something, they will write a paragraph back. For you or me, where did we capture the brand?

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