I think there's so much because health has become really cool and mainstream in particular amongst like it's all any I know I live in LA, but even when I pop around and travel to different places. A lot of them thinking about how do we make this a part of our culture and incentivize team members. And you're seeing this play out in a lot of ways. Some financial institutions are offering their clients access to a health platform,. Whether it be discounts on gyms or whether it be, you know, discount to healthy meal kitsor whatever it might be.

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