Nike, Walmart, and Costco Defying the Odds, plus Letters from Listeners
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Legacy Retail
Nike is doing everything youd want to do in retail. Make it experiential, make it hyper localized, make it membership based. And then what does that lead to? Fantastic dital sale. i think one of the hardest thing s for a player like nike, which ten years ago was so dependent on its wholesale business exactly, to begin to turn and shift to a more direct consumer modeland. I couldn't agree with you more.
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