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18min chapter
Podcast 458: Josh Scott (JHS Pedals)
The Fretboard Journal Guitar Podcast
Navigating the Changing Landscape of Guitar Media
The chapter explores the evolving world of guitar media and marketing strategies, reflecting on the impact of social media and influencer marketing. Discussions range from the decline of traditional print media to the significant decision in 2016 that shaped the industry's trajectory. The speakers delve into their experiences with online platforms like YouTube and Facebook, highlighting the challenges and opportunities of staying relevant in the digital age.
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