Don't just set a goal to double your revenue, but break it down per product. If you sell 1,000 products, then you need to find out your top 50 because that's probably where 80% of your revenue is coming from. In order to see a $2.5 million increase in revenue, we're going to need to sell this many more of this,. Don: "Let that red dashboard light that comes on fire you up and make a plan to actually reach your goals"

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