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B2B Product Positioning: How to Be Certain Your Product Sells

Social Media Marketing Podcast

CHAPTER

Understanding Product Value and Positioning

This chapter explores the key aspects of product value and positioning, highlighting the importance of understanding customer needs beyond mere features. It discusses how real-world examples and collaborative efforts across departments can help refine the value proposition based on customer feedback. Additionally, it emphasizes the significance of market categories in shaping customer perceptions and facilitating effective communication of a product's unique selling proposition.

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