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S4 E7: DTC Prescriptions/HBO’s Terrible Rebrand/Returning Stuff Should Be Harder

Limited Supply

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The Importance of Direct to Consumer Lobbyists

"Apparently This Matters" is CNN Tech's weekly, offbeat look at the issues that matter in Washington. Jarrett ponders: What would you put on a lobbyists to do list for direct to consumer? "What are you going to do with prescription contact lenses that are incorrect?" he asks. He says there should be enough stuff that's prescription that should be sold direct to consumer.

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