morning brew is good at capturing signal from its audience on social. We are not naturally steeping them in all of these incredible insights based on what readers are clicking when they subscribe or unsubscribe, why they may be clicking any feedback they send to the in box. I think partially that is just a function of creating content on a social platform. People have been brought up on platforms being told it's ok. Not everything you create is going to be hit, and that's ok. For me, i think this isn't the world of editorials. Everything from news letter content to website content, who ultimately, you know, more audio and multi media content. What can we learn from there