Large firms don't really live in the competitive environment that would normally constrain them. The nature of competition is different in this world, and i don't think economists have come to grp with it very well. We're going into what i would call a very uncertain time for a lot of these things,. where we cold see a lot of change driven by this technology, ad we av to let it unfold. It's not a perfect free market solution, but it is better than where we've been in the past in these in these industries.