2min chapter

"World of DaaS" cover image

Terence Kawaja: The Future of AdTech

"World of DaaS"

CHAPTER

Advertising Is Not Going Away

In two thousand eight, a lot of companies really found religion on digitl advertising because it was cheaper. Now wer theres these particular types of technologies that maybe we're a bit unproven or a little bit riskier, but are probably more cost effective. And we'll see more dollars flow into those most definitely.

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