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#246 AI and the Future of Transcreation with Creative Translation CEO Luke Innes

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Navigating AI in Creative Translation

This chapter explores the evolving dynamics of AI in content creation, particularly in marketing and translation. It emphasizes the need for a blend of AI technology and human expertise to ensure quality transcreation, while addressing the challenges and expectations clients face. Additionally, the discussion highlights the importance of training and mentorship as new generations adapt to an AI-influenced landscape.

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