How do you get people to understand that not just refining, but maintaining is one of the biggest, biggest components? Yes. So so many people, we love to start. We love to find something new, set that new goal and go after it. A lot of us are not great at finishing. Here is the deal, maintenance is not actually even about finishing. It's about keeping the success going right? Right? And then you don't just get into maintenance and you're done. You continue to refine. Even in maintenance, you now part of maintenance, setting up those measurements and those tactics to say, ok, where do i want to be 90 days from now? To maintain

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