4min chapter

The Daily cover image

Can Barbie Be Rebranded as a Feminist Icon?

The Daily

CHAPTER

The Feminism of Barbie

By the 1970s, when the feminist movement is really taking off this sort of critique of Barbie solidifies. Mattel just didn't have to take it seriously. They were the only doll like this on the market. And then basically in the 2000s, the contradictions that were always inherent in Barbie sort of became unsustainable. By 2018, they gone through three CEOs and lost half a billion dollars.

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