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Conversational Competence - The Cooperative Principle
In 1975, philosopher Paul Greis wrote an influential article called Logic and Conversation proposing that conversation is a norm or rule governed activity. He suggested that to be successful, conversationalists have to approach the task of conversation with the idea of being maximally cooperative. For example when Artvark asks Squiggly to go fishing on Saturday and Squiggly tells him he has to wash his hair, why is it that Artvark feels rejected? Well on the surface hair washing and fishing aren't related at all and it would appear that Squiggly did not appropriately respond to Artvark's question. But because of the underlying rules of conversation that we've learned to follow, Artv