How to Pick the Right PR Agency

I was always very fixated on agreeing some quite exciting language. So, you know, in your case, you would say, right, we want to make Tesco the key partner in the revolution in healthy soft drinks. And that's what I always used to try and do with my clients is,  is saying, 'We are going to solve the Morrison's fresh food problem' You only ever talk about the mantra. Then that becomes your gift to the client that they in turn can say, I am going to be the person who are going to change Morrison's perception for fresh food. That's a very nice way of doing it. Not quite the naked ambition of get me