From naming brands to selling domains – DNW Podcast #551
Domain Name Wire Podcast
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The Art of Brand Naming
This chapter explores the creative nuances involved in naming brands, particularly in the bottled water industry, highlighting the significance of evocative names that convey freshness and sensory experiences. The speakers discuss the impact of intentional misspellings on brand identity, providing examples like Google and Flickr, while also addressing the challenges and trends in modern web navigation. Additionally, they recount their personal experience with a UDRP dispute over a domain name, emphasizing the lessons learned in ethical domain negotiations.
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