Welcome back to The Breakdown with me, NLW. It's a daily podcast on macro, Bitcoin, and the big picture power shifts remaking our world. What's going on, guys? It is Sunday, December 1st. Happy December. And that means it's time for Long Read Sunday. Before we get into that, however, if you are enjoying the breakdown, please go subscribe to it, give it a rating, give it a review, or if you want to dive deeper into the conversation, come join us on the Breakers Discord. You can find a link in the show notes or go to bit.ly slash breakdown pod. All right, friends, happy December. Hope you had a great Thanksgiving. We're back with our first LRS of the month, and we are just going to try to make Fetch happen, by which I mean discuss meme coins. Meme coins get so little time on the actual show that I don't mind using LRS as a way to explore it. The context that interests me about meme coins is the extent to which people believe that they really can be this cycle's thing that draws in new retail audiences. In other words, the natural positioning is that meme coins are this cycle's ICOs, or this cycle's NFTs. The question, though, is how well that analogy holds up, what things they have in common, and what things they don't. The piece that we're reading today is called Why Meme Coins Matter, and of course I am handing it over to AI me to read this, and it's by Ivo Enchev. Ivo is a partner at UB Capital, and let's listen to what he has to say. You might think they're stupid, but meme coins are set to revolutionize everything from civic engagement to the development of AGI, argues Ivo Enchev. Meme coins are the most divisive topic in crypto.